Who We Are
Rover Concierge Thailand was created to help international Land Rover enthusiasts navigate opportunities in Thailand with greater clarity and confidence.
Founder Cherry Kitirattanajirayos has spent years working alongside Land Rover enthusiasts, specialist workshops, suppliers, and international owners. She also comes from a family business with more than 60 years of involvement in Land Rover Series body panel manufacturing and restoration, giving her access to a strong network of experience, specialist knowledge, and established connections through family and trusted specialists within Thailand's Land Rover community.
Through her experience supporting international clients and working alongside respected specialists, including PAT Garage, Cherry has become a trusted local contact known for helping bridge communication gaps, clarify information, and connect people with trusted specialists and resources.
While technical expertise comes from experienced specialists, Cherry's role is to help owners and specialists better understand one another — ensuring conversations are clearer, expectations are aligned, and important details are not lost along the way.
Better Conversations. Better Decisions. Better Journeys.
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Voices From The Journey
Feedback from international Land Rover owners who have worked with Cherry and trusted Land Rover specialists in Thailand.