Who We Are
Rover Concierge Thailand was created to make buying and owning a Land Rover Series in Thailand easier for international enthusiasts.
Sometimes, the challenge isn't simply language. It's understanding the local context, knowing who to talk to, and making sure the right information is understood by everyone involved.
That's where we come in, helping connect international owners with local sellers, workshops, specialists and service providers.
We are an independent local concierge service focused exclusively on Land Rover Series vehicles in Thailand, helping you get the right information, communicate clearly and coordinate the practical steps.
Local Knowledge. Clear Communication. Practical Coordination.
Our Land Rover Roots
Rover Concierge Thailand is new.
Our Land Rover roots are not.
Our family’s connection with Land Rover in Thailand goes back generations, beginning with Vatanayont and locally assembled Land Rovers in Thailand since 1963, and continuing today through PAT Garage.
Over the years, that connection has brought experience with the vehicles, the community and the practical side of Land Rover life in Thailand.
Experience Behind Rover Concierge
Cherry’s Land Rover experience comes through years of working with international customers at PAT Garage, helping with communication, parts, shipping and export from Thailand.
Before PAT Garage, Cherry spent many years working in international and multinational companies. That experience gave her a strong understanding of how international customers communicate, make decisions and expect things to be handled.
Working closely with Land Rover customers from around the world, she saw how language, local context and different expectations can sometimes make things more complicated than they need to be.
That experience became the idea behind Rover Concierge Thailand.
Voices From the Journey
Experiences That Helped Shape Rover Concierge
“In the many years I have lived in Thailand, I have bought and renovated 2 Series Land Rovers.
I could not have done this without the help of Cherry and she helped make a hard task so much easier for me. I learnt over the years that there is a wealth of new and good used parts in Thailand. Cherry opened many doors for me.
Cherry has a vast knowledge of what is possible not just on the mechanics and bodywork side. Her understanding of how to balance Thai and Foreigner expectations is a blessing.
Cherry’s communication skills are world class and always have made me feel at ease dealing through her.
I can highly recommend her service to anyone who loves Land Rovers.”
Nicholas Ginns
Chonburi, Thailand
“I bought a 1973 Series 3 109 station wagon that was not running. When I realised that my old garage no longer had the same panel beaters who had done two complete rebuilds for me in the past 10 years, I began searching for doors, roof, rubber components and many more details.
I engaged friends in different countries in the region to help me find parts and Land Rover Series clubs, but nobody came back with anything useful. Then I really started to search myself and, as I don’t use Facebook, I was confined to web searching.
When I first found PAT Garage and its website, I assumed it was a foreigner in Thailand who had identified a need in this very niche market. But when reading about the history and experience, I realised that it’s a family business with a serious heritage and tradition.
From the first contact with Cherry I felt at ‘home’. I have lived and worked in Thailand for many years and was used to language barriers and subsequent misunderstandings, but here there was no such thing.
The response was very prompt and detailed, and over the next few weeks I received prices and other information that saved me a lot of money. All of a sudden I could get the parts, trim and clarification that I needed.
It’s been an absolute delight to communicate with Cherry. Finding PAT Garage and dealing with Cherry has been an amazing turning point in this project.”
Håkan Lange
Phuket, Thailand
Our Connection with PAT Garage
Rover Concierge Thailand works independently from PAT Garage, while our family connection and years of experience there remain an important part of our background.
Our support is always based on what each client needs. Where PAT Garage may be a good fit, we’re happy to connect and coordinate, just as we can work with other local specialists and service providers when needed.
If you choose PAT Garage for restoration, no separate Rover Concierge Owner Support fee applies to the restoration, while other Rover Concierge services are charged separately.